Services Sultan of spin It’s not what sat but how you say it.Vector Media Skills & Presentation Training

PR Agency | Vector Inc. (Vector Group ) | Company Profile

Name : Vector CHINA, Inc.
Head Office : Huaminhanzun Guojidasha 18F, Yan'anxilu 728, Shanghai, People's Republic of China
Tel : +86-21-5206-2330
Branch : 6F, Bldg A,Marriott Hotel Office,
No.7 Jianguomennandajie, Dong Cheng Qu, Beijing,China
Tel : +86-10-5911-7488
Branch : A19,C-601Guangzhou Bank Building,30 Zhujiang East Road,Tianhe Dist.,Guangzhou,China
Tel : 020-6621-8506
Established : 2011/1/11
Capital : 1,500,000 USD
Shareholders : Vector Group International

Business :

  • PR Events
  • Press Tours
  • Public Relations with Mass Media
  • WEB PR
  • SNS PR
  • Promotional Planning
  • Strategic PR
  • Overseas Expansion Consulting
  • Total Marketing Support
  • Government Relations

Executive Staff :

  • Chairman: Hajime Hasegawa
  • General Manager: Miyuki Itaya

Message

With the characteristics unique to an international city, Shanghai is positioned as an information transmission hub that leads China’s trends. This place has therefore become the arena where many international companies and brands engage in fierce marketing competition aiming toward the whole land of China.

In order for your brand to acquire a unique position in this market, it is essential to deploy brand communication activities through mass media of each area to increase consumer awareness of your brand and products. In addition to this, it is also important to utilize social media to communicate directly to consumers whom you want to sell the product to.

In China, difference in income and generation has created diverse lifestyles and the media that they rely on as the source of information differs. Communication trends of social media such as Weibo and WeChat are changing day by day. In order to efficiently deliver your brand’s information to the target, you need to plan your PR activities after understanding the media attributes of each area in China and the consumers’ communicational habits.

We have been providing media-related PR services in China for seven years. Please make use of our experience and know-how to promote your brand in China.

Miyuki Itaya

Beijing, compared to other cities in China, is the region where many international investment companies are concentrated. Therefore, corporate communication is the main PR activity here. Since Beijing attracts many major media, this city is an important region in terms of media relationship building. Continual communication with the media is the key to success in winning the Chinese market.

In order to improve the presence of your services/products in Beijing, the city that attracts companies from all over the world, it is extremely important to strategically build PR activities based on understandings/analyses of Chinese consumer insights.

In addition to regular PR business, our activities are based on coherent communication schemes including ever-evolving SNS tool/Web advertising-related promotion and in-store sales promotion in order to successfully promote our clients’ services/products to all of China.

In Mainland China where environment changes rapidly, ways to execute PR activities must also change depending on consumer environment. We are striving everyday to become the best communication partner to our clients and to fully support your success in China.

Junki Miura

Services

Vector’s services in Asia Armed with know-how cultivated in Japan, we offer a service menu similar to that of Japan.
We are responding to our clients’ needs with our wide range of services.

PR Events

In APEC where many mass media exist and each country develops in different ways, it is extremely important to implement an event, invite press to the event, and obtain media coverage.
We are affiliated with local companies to plan and organize various events, and at the same time handle from media invitation to follow-up to create more news.
We can also handle activities in the form of caravans, where we implement PR events in multiple cities.

Press Tours

In each area in APEC where domestic companies/brands tend to be appreciated, it is essential to arrange an opportunity for the press to actually touch and experience the products/services to receive favorable treatment. We will handle all press tour-related activities including the planning of attractive press tours that the press would love to participate in, the negotiation with media using our networks with each medium, on site correspondence, and follow-up.

Public Relations with Mass Media

We will select media candidate for exposure, draw up a press release, and negotiate/follow up exposure in view of the characteristics of the target city and our clients’ products/services.
We have relationships with local media in each major city in APEC, which allow us to obtain article exposure and news coverage in large areas.
You can choose what best suits your needs; whether it be a package with exposure in overall mass media or a contract specializing in specific media.

WEB PR

We will have your news widely covered in major portal sites and news sites in APEC area.
Our company has relationships with local major websites, which allow us to encourage a wide range of web media to cover your information.
Web advertising services are also available including audience targeting ads and retargeting ads where users interested in your content are attracted to your website via listing ads.

SNS PR

Online word-of-mouth measures which are essential in several area mainly among the young adult segment will be planned and executed.
We provide effective plans of not only portal sites but also the mixture of various online message boards, blogs, SNS, and video sites.
Events featuring popular local bloggers are feasible.

Promotional Planning

We will plan and execute promotional activities to boost awareness of your services/products. By especially planning promotion linked to social media, a scheme where information is passed on from one person to another will be established, fostering word-of-mouth communication on social media.

Strategic PR

As in Japan, “strategic PR” is beginning to spread in APEC area. Strategic PR means to develop a word most likely to create news and to spread it out to multiple media.
Just like we do in Japan, we develop information based on the characteristics of our clients’ products/services and select suitable media that match them.

Overseas Expansion Consulting

We provide comprehensive support service including marketing research, business plan formulation, and company formation.
Our local network will provide you with various business matching and recruitment services so you can get your business up and running faster.

Total Marketing Support

We have a business alliance with Always Marketing Services Co., Ltd, the largest field marketing company in China. This alliance enables us to provide our clients with coherent marketing support including opening-up new retail channels in 600 Chinese cities, dispatching in-store exclusive promoters, and holding in-store events.

Government Relations

We plan/execute government relationship strategy in the Chinese market where particular political/economic rules exist.Through lobbyist network which has a deep connection with the Chinese government, we build relationships with Chinese government officials/relevant ministries, and support business deployment in the Chinese market corresponding to our clients’ needs.