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PR Agency | Vector Inc. (Vector Group ) | Company Profile

Name : Vector Group International Limited
Head Office : Unit 1004B, 10/F., East Ocean Centre, 98 Granville Road,
Tsim Sha Tsui East, Kowloon, HK.
Tel : +852-25285055
Established : 2012/6/12
Capital : 530,000 USD (4,200,000 HKD)
Shareholders : Vector, Inc.

Business :

  • PR Events
  • Press Tours
  • Public Relations with Mass Media
  • WEB PR
  • SNS PR
  • Promotional Planning
  • Strategic PR
  • Overseas Expansion Consulting
  • Total Marketing Support
  • Government Relations

Executive Staff :

  • Keiji Nishie
  • Hajime Hasegawa
  • Jin Matsumoto

Message

Hong Kong has been the number one destination for Japanese food exports for seven consecutive years. Compared to China and America, they have an overwhelming small population of only eight million people, yet they consume approximately 23% of Japan's total exports. In 2013, Japan experienced a record high of ¥550,600,000,000 total sales, and that momentum is accelerating more and more. Also, regarding inbound tourism, 2013 had another record high of 750,000 people visiting Japan as tourists. Regarding our company's promotion in Hong Kong, we have achieved numerous successes, and made great contributions to the success of Japan. By understanding the unique processes in Hong Kong, from the awareness of goods and services, to the actual purchasing decision, the marketing environment and media environment, and having the know-how of PR strategies for efficient endorsement, we can make a great contribution to your company's business expansion in Hong Kong. In addition to mass media PR, press tours, and influencer PR that combines digital promotion, and word of mouth, we are also experienced in events and international exhibitions, and we promise to provide a high level of service to your company.

Services

Vector’s services in Asia Armed with know-how cultivated in Japan, we offer a service menu similar to that of Japan.
We are responding to our clients’ needs with our wide range of services.

PR Events

In APEC where many mass media exist and each country develops in different ways, it is extremely important to implement an event, invite press to the event, and obtain media coverage.
We are affiliated with local companies to plan and organize various events, and at the same time handle from media invitation to follow-up to create more news.
We can also handle activities in the form of caravans, where we implement PR events in multiple cities.

Press Tours

In each area in APEC where domestic companies/brands tend to be appreciated, it is essential to arrange an opportunity for the press to actually touch and experience the products/services to receive favorable treatment. We will handle all press tour-related activities including the planning of attractive press tours that the press would love to participate in, the negotiation with media using our networks with each medium, on site correspondence, and follow-up.

Public Relations with Mass Media

We will select media candidate for exposure, draw up a press release, and negotiate/follow up exposure in view of the characteristics of the target city and our clients’ products/services.
We have relationships with local media in each major city in APEC, which allow us to obtain article exposure and news coverage in large areas.
You can choose what best suits your needs; whether it be a package with exposure in overall mass media or a contract specializing in specific media.

WEB PR

We will have your news widely covered in major portal sites and news sites in APEC area.
Our company has relationships with local major websites, which allow us to encourage a wide range of web media to cover your information.
Web advertising services are also available including audience targeting ads and retargeting ads where users interested in your content are attracted to your website via listing ads.

SNS PR

Online word-of-mouth measures which are essential in several area mainly among the young adult segment will be planned and executed.
We provide effective plans of not only portal sites but also the mixture of various online message boards, blogs, SNS, and video sites.
Events featuring popular local bloggers are feasible.

Promotional Planning

We will plan and execute promotional activities to boost awareness of your services/products. By especially planning promotion linked to social media, a scheme where information is passed on from one person to another will be established, fostering word-of-mouth communication on social media.

Strategic PR

As in Japan, “strategic PR” is beginning to spread in APEC area. Strategic PR means to develop a word most likely to create news and to spread it out to multiple media.
Just like we do in Japan, we develop information based on the characteristics of our clients’ products/services and select suitable media that match them.

Overseas Expansion Consulting

We provide comprehensive support service including marketing research, business plan formulation, and company formation.
Our local network will provide you with various business matching and recruitment services so you can get your business up and running faster.

Total Marketing Support

We have a business alliance with Always Marketing Services Co., Ltd, the largest field marketing company in China. This alliance enables us to provide our clients with coherent marketing support including opening-up new retail channels in 600 Chinese cities, dispatching in-store exclusive promoters, and holding in-store events.

Government Relations

We plan/execute government relationship strategy in the Chinese market where particular political/economic rules exist.Through lobbyist network which has a deep connection with the Chinese government, we build relationships with Chinese government officials/relevant ministries, and support business deployment in the Chinese market corresponding to our clients’ needs.