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PR Agency | Vector Inc. (Vector Group ) | Company Profile

Name : Vector Group Pte. Ltd.
Head Office : 24 PECK SEAH STREET
#04-03 NEHSONS BUILDING
SINGAPORE 079314
Tel : In preparation
Established : 2012/11/10
Capital : 50,000 SGD
Shareholders : Vector Group International Limited (100%)

Business :

  • PR Events
  • Press Tours
  • Public Relations with Mass Media
  • WEB PR
  • SNS PR
  • Promotional Planning
  • Strategic PR
  • Overseas Expansion Consulting

Executive Staff :

  • Keiji Nishie

Message

Vector Group Pte. Ltd. is a Japanese public relations consultancy in Singapore with its strength in strategic PR based on our array of experiences in Japan, China (Beijing, Shanghai and Hong Kong), Indonesia, Thailand and Vietnam.

Gaining an awareness and building brand equity of products/services in Singapore is effective not only for domestic residents but for population of a wide area of Asia because Singapore is regarded as the source of trend in Asia, and as its powerful channel of media. Broadcasts and publications are mainly in English and Chinese and they have strong spreading effects in multiple countries of Asia. For sustainably delivering attraction and value of products/services to consumers in the highly competitive market of Singapore, strategic PR and its execution is vital in marketing strategies of enterprises to advance into the Singaporean market.

We pledge to support strategic marketing communication of our customers as only one Japanese integrated public relations consultancy in Singapore.

Services

Vector’s services in Asia Armed with know-how cultivated in Japan, we offer a service menu similar to that of Japan.
We are responding to our clients’ needs with our wide range of services.

PR Events

In APEC where many mass media exist and each country develops in different ways, it is extremely important to implement an event, invite press to the event, and obtain media coverage.
We are affiliated with local companies to plan and organize various events, and at the same time handle from media invitation to follow-up to create more news.
We can also handle activities in the form of caravans, where we implement PR events in multiple cities.

Press Tours

In each area in APEC where domestic companies/brands tend to be appreciated, it is essential to arrange an opportunity for the press to actually touch and experience the products/services to receive favorable treatment. We will handle all press tour-related activities including the planning of attractive press tours that the press would love to participate in, the negotiation with media using our networks with each medium, on site correspondence, and follow-up.

Public Relations with Mass Media

We will select media candidate for exposure, draw up a press release, and negotiate/follow up exposure in view of the characteristics of the target city and our clients’ products/services.
We have relationships with local media in each major city in APEC, which allow us to obtain article exposure and news coverage in large areas.
You can choose what best suits your needs; whether it be a package with exposure in overall mass media or a contract specializing in specific media.

WEB PR

We will have your news widely covered in major portal sites and news sites in APEC area.
Our company has relationships with local major websites, which allow us to encourage a wide range of web media to cover your information.
Web advertising services are also available including audience targeting ads and retargeting ads where users interested in your content are attracted to your website via listing ads.

SNS PR

Online word-of-mouth measures which are essential in several area mainly among the young adult segment will be planned and executed.
We provide effective plans of not only portal sites but also the mixture of various online message boards, blogs, SNS, and video sites.
Events featuring popular local bloggers are feasible.

Promotional Planning

We will plan and execute promotional activities to boost awareness of your services/products. By especially planning promotion linked to social media, a scheme where information is passed on from one person to another will be established, fostering word-of-mouth communication on social media.

Strategic PR

As in Japan, “strategic PR” is beginning to spread in APEC area. Strategic PR means to develop a word most likely to create news and to spread it out to multiple media.
Just like we do in Japan, we develop information based on the characteristics of our clients’ products/services and select suitable media that match them.

Overseas Expansion Consulting

We provide comprehensive support service including marketing research, business plan formulation, and company formation.
Our local network will provide you with various business matching and recruitment services so you can get your business up and running faster.