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PR Agency | Vector Inc. (Vector Group ) | Company Profile

Name : VECTOR GROUP COMPANY LIMITED
Head Office : 5F LANT Building, 56-58-60 Hai Ba Trung Street,
Ben Nghe Ward, District 1, HCMC
Tel : +84-8-3521-0162/0163
Established : 2014/5/9
Capital : 100,000 USD
Shareholders : Vector Group International Limited(100%)

Business :

  • PR Events
  • Press Tours
  • Public Relations with Mass Media
  • WEB PR
  • SNS PR
  • Promotional Planning
  • Strategic PR
  • Overseas Expansion Consulting

Executive Staff :

  • Keiji Nishie

Message

Since 2012, there has been a dramatic increase in the number of investment projects in Vietnam involving Japanese firms, and in the overall amount of Japanese investment in Vietnam. Impressed by the growth potential of the Vietnam market, a large number of foreign companies are now operating in Vietnam. At the same time, however, Japanese firms are often hesitant about investing in Vietnam because they are concerned about the differences in business practices.

Vector offers consulting services that take account of Vietnamese culture and customs, helping firms to implement efficient business development strategies in Vietnam.

By integrating the strategic PR capabilities that Vector's Japanese head office has built up over a period of more than two decades with PR strategies tailored specifically to the Vietnam market, Vector supports its clients in three key aspects of PR: conventional PR, with the main focus being on securing exposure in the media; ePR, which makes effective use of social networking services (SNS) and other forms of digital communications, and sPR, emphasizing sales promotion related events.

Services

Vector’s services in Asia Armed with know-how cultivated in Japan, we offer a service menu similar to that of Japan.
We are responding to our clients’ needs with our wide range of services.

PR Events

In APEC where many mass media exist and each country develops in different ways, it is extremely important to implement an event, invite press to the event, and obtain media coverage.
We are affiliated with local companies to plan and organize various events, and at the same time handle from media invitation to follow-up to create more news.
We can also handle activities in the form of caravans, where we implement PR events in multiple cities.

Press Tours

In each area in APEC where domestic companies/brands tend to be appreciated, it is essential to arrange an opportunity for the press to actually touch and experience the products/services to receive favorable treatment. We will handle all press tour-related activities including the planning of attractive press tours that the press would love to participate in, the negotiation with media using our networks with each medium, on site correspondence, and follow-up.

Public Relations with Mass Media

We will select media candidate for exposure, draw up a press release, and negotiate/follow up exposure in view of the characteristics of the target city and our clients’ products/services.
We have relationships with local media in each major city in APEC, which allow us to obtain article exposure and news coverage in large areas.
You can choose what best suits your needs; whether it be a package with exposure in overall mass media or a contract specializing in specific media.

WEB PR

We will have your news widely covered in major portal sites and news sites in APEC area.
Our company has relationships with local major websites, which allow us to encourage a wide range of web media to cover your information.
Web advertising services are also available including audience targeting ads and retargeting ads where users interested in your content are attracted to your website via listing ads.

SNS PR

Online word-of-mouth measures which are essential in several area mainly among the young adult segment will be planned and executed.
We provide effective plans of not only portal sites but also the mixture of various online message boards, blogs, SNS, and video sites.
Events featuring popular local bloggers are feasible.

Promotional Planning

We will plan and execute promotional activities to boost awareness of your services/products. By especially planning promotion linked to social media, a scheme where information is passed on from one person to another will be established, fostering word-of-mouth communication on social media.

Strategic PR

As in Japan, “strategic PR” is beginning to spread in APEC area. Strategic PR means to develop a word most likely to create news and to spread it out to multiple media.
Just like we do in Japan, we develop information based on the characteristics of our clients’ products/services and select suitable media that match them.

Overseas Expansion Consulting

We provide comprehensive support service including marketing research, business plan formulation, and company formation.
Our local network will provide you with various business matching and recruitment services so you can get your business up and running faster.